Rural commerce
WoW — Wheelocity on Wheels
A phygital commerce model that brings fresh food and daily essentials to semi-urban and rural India on electric three-wheelers.
Phygital commerce
Fresh food, wherever the road goes
For semi-urban and rural India the problem has never been demand — it has been supply. Infrastructure is weak, demand is scattered and logistics are poor. WoW combines our technology-led supply chain with electric carts that sell at the doorstep, so fresh food reaches places supermarkets and apps don't.
- Fruits
- Vegetables
- Dairy
- Poultry
- Meat
- Daily essentials
Why WoW works
Built for Bharat
Fresh within 24 hours of harvest
A zero-inventory supply chain moves produce from farm to consumer in a day, not a week.
Electric last mile
EV three-wheeler carts announce their arrival with a jingle and sell right at the doorstep.
Farmers to families, directly
Fewer intermediaries means better prices for growers and fresher food for households.
Local entrepreneurs
Gig workers run the carts, creating livelihoods in the communities they serve.
How it works
From farm to family in a day
- 01
Harvest
Produce is sourced directly from farmers.
- 02
Network
It moves through Wheelocity's zero-inventory supply chain.
- 03
EV cart
Electric three-wheelers carry it into towns and villages.
- 04
Doorstep
Families buy fresh food within 24 hours of harvest.
Our ambition
Fresh food for every town and village
- towns and villages
- 20,000towns and villages
- consumers
- 10Mconsumers
Want WoW in your community?
Farmers, local partners and would-be cart entrepreneurs — get in touch and we'll take it from there.